The Chief Marketer’s job in 2015 is nothing like what it was even a year ago. Modern CMOs are faced with scores of new challenges: customer acquisition and retention online, growing sales with even tighter budgets, shrinking margins, a maze of digital and mobile opportunities. Nonetheless, the outlook is optimistic, according to the CMO Survey conducted in February 2015.
What do thought leaders believe to be the essential best practices and guiding principles? Please join us on March 26th for a panel that will explore these topics and ignite the conversation on effective B2B marketing
Today’s expert panel of multicultural marketing and media leaders will help demystify the current Canadian ethnic market landscape and discuss how marketers can maximize their ethnic media spend and ROI.
Join AMA Toronto as we celebrate marketing legends at the 10th annual Marketing Hall of Legends (MHOL) gala. AMA Toronto created MHOL to honour Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing.