THE QUINTESSENTIAL MENTORING PROGRAM FOR EXCEPTIONAL MID-LEVEL MARKETERS LAUNCHES 2019/20 SEASON
TORONTO, OCTOBER 1, 2019 —
The Toronto chapter of the American Marketing Association (AMA Toronto), a not-for-profit community of volunteer marketers, has officially launched the 2019/20 season of its successful Mentor Exchange.
“AMA Toronto is proud to officially open the 10th annual Mentor Exchange” says Craig Lund, co-chair of the Mentor Exchange. “Our mentoring program is a unique structured mentoring system for exceptional mid-level marketers looking to take their career to the next level.”
The program, in partnership with the Schulich Executive Education Centre, pairs 50 mid-career marketing and business executives together with 50 top industry veterans.
“The Toronto AMA Chapter has created a meaningful collaboration with leaders in the industry, building a unique experience for talented mid-level marketers to augment and support their journey to the executive or C-suite level,” says AMA Toronto President Michelle Flynn. “With over 500 graduates, the Mentor Exchange continues to offer a program to help inspire and enable senior marketers to become tomorrow’s leaders and marketing legends.”
On hand to support the official opening of the 10th year of the program is Russ Klein, CEO of the American Marketing Association, headquartered in Chicago.
“I’m thrilled to be here with the Toronto Chapter to mark its 10th year of this important program. Mentoring is a contract between two individuals each of whom have important challenges and goals from different vantage points. The mentor feels gratified to be honored and respected for their knowledge. Nothing feels better than being of service to someone who needs guidance. The mentee is hungry for direction and affirmation of the choices they're making. Mentoring offers profound meaning to both individuals. Each changes the other person's life in ways neither could experience alone. The AMA Toronto Chapter has been on the vanguard for world-class mentoring programs for years.”
At the launch event, Klein will be onstage and in conversation with Mentor Exchange Co-Chair David Kincaid, managing partner and founder of Level5 Strategy Group. The discussion will cover the sweeping change in the industry and the importance of Mentorship to develop new leadership.
The 50 mentors in this year’s program includes seven marketing legends — inductees from the Marketing Hall of Legends — and a diverse roster of accomplished educators, agency heads, entrepreneurs, and chief marketers. Joining this esteemed group of mentors for the upcoming season include Geoffrey Roche, 2010 Marketing Hall of Legend Enabler inductee and Kaiwan Suntok, Director, North America Marketing, IBM Canada. Other mentor companies include: Bensimon Byrne, Edelman, Porter Airlines, PwC, Roots Canada, Scotiabank, and Suncor / Petro Canada.
The 50 mentees involved in this year’s program come from a wide variety of companies and business sectors and represent a talented group of future leaders and influencers within Canadian marketing.
Applicants fit a strict criteria in order to be considered for a spot. Full program details, application criteria, and a complete list of the 2019/20 mentor roster are available at mentorexchange.ca.
LoyaltyOne Co’s Air Miles Reward Program, Canada’s most recognized loyalty program for more than two decades, has returned as the presenting sponsor of AMA Toronto’s Mentor Exchange for the 7th consecutive year.
Additional partners include Hotspex and the Schulich Executive Education Centre.
About Mentor Exchange
Founded in 2008, AMA Toronto’s Mentor Exchange was created as an extension to the Marketing Hall of Legends as a platform to support and inspire future marketing leaders in Canada. The program, run in partnership with the Schulich Executive Education Centre, pairs 50 exceptional mid-career marketing and business executives together with 50 industry veterans. The Mentor Exchange provides access to some of the most accomplished senior marketing leadership in Canada, high-level executives willing to provide a commitment to individual mentorship for mid-level marketers over a nine-month period. The program is co-chaired by David Kincaid and Craig Lund with the support of an advisory committee composed of seasoned marketing leaders.
About the Marketing Hall of Legends (MHOL)
Established in 2004 by AMA Toronto, the Canadian Marketing Hall of Legends honours Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing. The award, created to spotlight the stories, people and brands behind Canada’s greatest marketing successes, recognizes a noteworthy body of work and a lifetime of achievements. Nominations for induction are held annually. An independent panel of top marketing professionals evaluates each year’s list of nominees.
About AMA Toronto
The Toronto Chapter of the American Marketing Association (AMA) is a not-for-profit community of volunteer marketers who have been creating opportunities for personal and business growth for more than 60 years in Canada. The AMA, with more than 20,000 members and 70 chapters across North America, is the largest marketing association in the world serving organizations and individuals who practice, teach and study marketing.
American Marketing Association
Russ Klein and members of the Mentor Exchange leadership team will be available for interviews on October 1st.
For further information please contact:
Robert MacLean, Public Relations, AMA Toronto
Barbara Boyd, Public Relations, AMA Toronto