Mentors & Mentees

Agency Savant
Sharifa Khan


President and CEO, Balmoral Multicultural Marketing


Professional Success


Sharifa Khan has more than 30 years of experience in marketing and public relations. She specializes in ethnic marketing communication which includes advertising, public and media relations, community relations, government relations and event management.


As President and CEO of Balmoral Multicultural Marketing, which is celebrating its 28thanniversary this year, Sharifa is considered as a pioneer in multicultural market in Canada where she leads a team of seasoned ethnic marketing professionals to service corporate, government and non‐profit organizations – guide these clients to outreach and expand market share and build business success from Canada’s diverse ethnic communities.


Recently, Balmoral launched D-lounge, a pure play digital and data-mining company that specializes in engaging multicultural markets through unique digital and social media platforms.


Her company clients include Ontario Government, OLG,  Metrolinx, Chatr, Fido, Rogers, Clorox,  Brita, Dairy Farmers of Canada, Porsche, Burt’s Bees, Campbell’s Canada, Nestlé, Rémy Martin, BMO Financial Group, CIBC, PanAm Games, Canadian Cancer Society, just to name a few. The agency has offices in China, India and Hong Kong.


Sharifa was awarded in 1999 a federal recognition from Prime Minister Jean Chrétien for her entrepreneurial success. In 2002, she was recipient of Queen Elizabeth II Golden Jubilee Award and the Diamond Jubilee Award in 2012. In 2004, she received Alumni Achievement Award from Ryerson University. She is a recipient of 2013 Top 25 Canadian Immigrant Award for her achievements.



Community Involvement/ Volunteerism


  • She co-founded the Toronto International Dragon Boat Race Festival and was instrumental in the success and popularity of this multicultural event in Canada. She was the Chairwoman of the 2006 Toronto Club Crew Dragon Boat World Championships and successfully lobbied three levels of government for $23 million to build a new watercourse at Toronto’s waterfront. This was the first waterfront project in fifty years in Toronto. This project had significant economic effect and instrumental in bringing in $24 million GDP into the Province of Ontario and the City of Toronto.


  • Over the years, she has built connections with ethnic business associations and community organizations across Canada.


  • She was the first female President of the Toronto Chinese Business Association, and the first minority group female Vice President of the Canadian Club. She sat on many boards such as Toronto Board of Trade, United Way of Greater Toronto, and Canada Post.


  •  Sharifa is currently Vice-Chair of OCAD University as well as on the Board of Governors of the Mount Sinai Hospital and a director of the Ontario Media Development Corporation and the Chinese Cultural Centre of Greater Toronto.


  • She has spearheaded fundraising campaigns for United Way of Greater Toronto, Mount Sinai Hospital, Sunnybrook Hospital and Toronto International Film Festival.


  • Ms. Khan was a member of the Toronto City Summit Alliance team promoting and rebuilding the City of Toronto.  She was named as a member of the transitional committee for Mayor John Tory.
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