Sharifa Khan has more than 30 years of experience in marketing and public relations. She specializes in ethnic marketing communication which includes advertising, public and media relations, community relations, government relations and event management.
As President and CEO of Balmoral Multicultural Marketing, which is celebrating its 28thanniversary this year, Sharifa is considered as a pioneer in multicultural market in Canada where she leads a team of seasoned ethnic marketing professionals to service corporate, government and non‐profit organizations – guide these clients to outreach and expand market share and build business success from Canada’s diverse ethnic communities.
Recently, Balmoral launched D-lounge, a pure play digital and data-mining company that specializes in engaging multicultural markets through unique digital and social media platforms.
Her company clients include Ontario Government, OLG, Metrolinx, Chatr, Fido, Rogers, Clorox, Brita, Dairy Farmers of Canada, Porsche, Burt’s Bees, Campbell’s Canada, Nestlé, Rémy Martin, BMO Financial Group, CIBC, PanAm Games, Canadian Cancer Society, just to name a few. The agency has offices in China, India and Hong Kong.
Sharifa was awarded in 1999 a federal recognition from Prime Minister Jean Chrétien for her entrepreneurial success. In 2002, she was recipient of Queen Elizabeth II Golden Jubilee Award and the Diamond Jubilee Award in 2012. In 2004, she received Alumni Achievement Award from Ryerson University. She is a recipient of 2013 Top 25 Canadian Immigrant Award for her achievements.
Community Involvement/ Volunteerism