Mentors & Mentees

Client Savant
Margaret Adaniel

Head of RBC Insurance Marketing and RBC Bank Personal Savings and Investing Marketing

FOCUS ON IMPACT. BE BOLD. INSPIRE THE POSSIBLE.

As a marketing leader, Margaret looks to identify and maximize unique opportunities to drive revenue and strategically plan for the future, bringing a blend of creativity, business knowledge, and analytical skills with a passion for people.

Margaret, rejoined RBC in July of 2016, as the Head of RBC Insurance and Investments Marketing, after 10 years in various marketing leadership roles at HSBC, including the North American COO of Marketing. Margaret, started in the marketing profession at RBC Dominion Securities, where support the Investment Advisors in their individual marketing efforts and ran key loyalty programs, at which time she obtained her marketing degree. Early in her career, she had a sales advisory and branch management focused roles with Manulife Securities and Trimark Investments. Margaret has held a wide variety marketing roles including Head of Brand and Sponsorships, Personal and Commercial Campaign Management and Commercial Banking North American. Currently, completing her Master’s in Analytics at Schulich, Margaret is a true believer that Marketing is the perfect blend of art and science.

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