Ms. Ritchie is an evidence-based marketing executive with a keen intuitive sense of how to contribute to a company’s growth. Throughout her career, she has successfully leveraged data analytics and marketplace insights to build best-in-class brands and customer loyalty programs. Her most recent position was Global CMO and Senior Vice President at Sun Life Financial. Prior to joining Sun Life, Ms. Ritchie had a global mandate as Senior Vice-President, Customer Knowledge and Insights at Scotiabank. She was responsible for identifying, measuring and reporting on customer and external data, and for enhancing customer insights. Ms. Ritchie also held leadership positions at CIBC, Decima Research/Hill and Knowlton and TD Bank.
She started her career working in consumer packaged goods. Ms. Ritchie holds a Psychology degree from the University of Waterloo. She has completed the Canadian Securities course and several management programs at the Ivey Business School. She previously was Chair of the Board for The Mabin School and is currently a Board member for the Humber River Hospital Foundation, Save a Child’s Heart and Home Capital.