Lili Shalev-Shawn is an accomplished strategic communications professional and business leader. Her multifaceted, creative and collaborative approach has allowed her to gain over 20 years’ experience in managing multi-functional teams and creating integrated communications campaigns for some of the world’s biggest brands.
As Chief Communications and Marketing Officer at Women’s College Hospital (WCH) she leads the planning and implementation of all communications initiatives, including brand strategy, media relations, public affairs, corporate communications, events planning, digital communications and social media. As a passionate advocate for the advancement of women, equity and diversity, Lili developed WCH’s public awareness campaign - Closing the Health Gap - and the Thousand Voices for Women’s Health community engagement project.
Previously Lili held various leadership positions at some of the most renowned global communications agencies, including JWT, BBDO, Ogilvy and Leo Burnett. Her roles encompassed strategic planning, new business pitches and management of marketing campaigns for clients like Cadbury, Kellogg's, Unilever, KFC, Nestle, IBM and GlaxoSmithKline pharmaceuticals. At JWT she also headed up the agency’s digital marketing team and launched and ran the agency’s in-house video production studio - Sauce Production.
Lili is also an entrepreneur who, in 2001, co-founded a multi-channel media venture - U8TV The Lofters. Lili and her partners created Canada’s first online TV channel and a top-rated primetime TV show for Life Network. Her multiple roles in managing this company included leading marketing and communications as well as being an Executive Producer of the TV show which earned a Gemini Award nomination.
In addition, Lili volunteered her time to create Do!nation Project, a non-profit organization that was aimed at raising national awareness for organ donation. As part of this campaign she produced the Do!nation Project short film.