Kathryn J. Fitzwilliam
Kathryn Fitzwilliam is a seasoned marketer who has held executive positions at both client and agency organizations. Kathryn runs her own consultancy practice providing clients with strategic guidance and support for Marketing Strategy, Communications Development, Marketing Organizational Design and Training. Kathryn’s clients include: Food and Consumer Products of Canada, McCain Foods, Centre for Addiction and Mental Health and Loblaw.
Kathryn began her career in advertising in in such agencies as Ogilvy & Mather, Vickers and Benson, Carder Gray, DDBNeedham and Axmith McIntyre Wicht. Throughout her agency career, she developed industry-awarded programs for such clients as: Heinz, Nabisco Brands, Quaker Oats, Digital Computers, Maybelline Cosmetics, Harlequin Books, Tourism Canada, and Labatt Breweries.
Kathryn moved to the client side, becoming VP Marketing for retailer SoapBerry Shop, where she successfully repositioned and relaunched the brand growing same store sales.
Moving to Kraft Canada, where she was promoted to the Executive Committee as Vice President, Consumer Communication, Kathryn was responsible for building world class marketing capabilities in the areas of media, promotions, packaging, consumer relationship marketing, consumer response and the Kraft Kitchens.
Kathryn joined Maple Leaf Foods as Vice President, Marketing Resources, where she led the envisioning, design, build and launch of the Maple Leaf ThinkFOOD! Centre, a 45,000 sq ft a product innovation centre, marketing insight hub and training centre which is the first of its kind in Canada. The Maple Leaf ThinkFood! Centre has launched some of Maple Leaf Foods’ most successful new products.
Kathryn has considerable marketing experience with and a personal passion for mental health in Canada. She has provided marketing, leadership and strategic guidance to the Centre for Addiction and Mental Health (CAMH). Kathryn helped the CAMH Foundation develop its first ever marketing plan, redesign the organization to top grade marketing capability and led the launch of the ground breaking “Understanding” communication campaign which helped position CAMH as Canada’s leading hospital for mental health.