Freda Colbourne is a strategic communications consultant with a 20-year track record in counseling Entrepreneurs, CEOs, Senior Executives and Boards at Financial Post and Fortune 500 companies to help solve important communications challenges. She created Colbourne Consulting in July 2009 and currently works with international and Canadian corporations in North America, UK, Europe and the Middle East. Her work includes strategic communications, corporate brand positioning, marketing communications, corporate social responsibility, financial communications, crisis and issues management, employee engagement, public affairs, and new media.
Her rich industry experience includes retail, alcohol beverage, sports & entertainment, financial, technology, healthcare and resources. Prior to establishing her own consultancy, Ms. Colbourne was the Chief Executive Officer of Edelman Public Relations Canada, the Canadian operations of the world’s largest independent public relations firm. Prior to this Ms. Colbourne was responsible for national external and internal communications at Molson Breweries for six years. Throughout her career, she has been actively involved in industry and corporate social responsibility initiatives as a volunteer and board member to many not-for-profit organizations.Ms. Colbourne holds a Bachelor of Business Administration from Simon Fraser University and is a certified corporate director (ICD.D) from the Institute of Corporate Directors, Rotman School of Management.