Throughout the various positions I’ve held in my career, my core passion has always remained the same: understanding business objectives and enabling these goals with the right technology. I have been fortunate enough to work with aligning business strategy with technology enablement in a number of different capacities; from consulting with CRM Dynamics, to managing large projects with Canadian Natural Resources and Rogers and to leading marketing and sales transformation with PwC. The combination of these roles means I have had the opportunity to experience every side of the enablement process, giving me unique perspective and insight to the needs of different clients.
Currently, I lead the marketing, communications & sales team for PwC Canada where I focus on continuing our evolution by innovating and disrupting our marketing practises, accelerating adoption of our digital platforms, driving strong results for MC&S activities that are connected to our business goals, and providing actionable insights for our key stakeholders. I am also continuing to play a leadership role in the Global Salesforce Program at PwC. In this role my goal is to demonstrate our success, accelerate onboarding of territories across our global network, and get the necessary measurable insights that our organization is looking for.