Bill is President of M Consulting, a marketing and business strategy consultancy, and he’s an Advisor in the Venture Services group at MaRS. M Consulting helps small and large businesses grow their business with marketing and business analytics and online audience development and conversion. At MaRS, Bill helps small and mid-sized business founders, and their management teams, build plans and forecasts that secure them financing and business growth.
Previously, Bill served on the Leadership Team at Microsoft Canada’s Advertising and Online division and was head of its Strategy and Partnerships group. While at Microsoft, Bill worked with MSN International in London England, where he led the online content and contract strategy and activation for a key sports category. Prior to that, Bill was a Director at Deloitte, and held several senior, brand leadership roles at Kraft and at Coca Cola. While at Kraft, Bill won the global Superior Achievement award.
Bill is married with two children. Tennis and skiing are key family activities. Bill has his BA and MBA from the University of Toronto.