Mentors & Mentees

Agency Savant
Wahn Yoon

Wahn Yoon

President, Bleublancrouge Toronto

Principal, L’Institut Idée

 

Raised in New York City and now a proud Torontonian, Wahn’s career spans nearly 20 years as an instigator and catalyst in multiple sectors.  As senior strategist at J. Walter Thompson, he became an expert in brand positioning and was instrumental in developing and launching Ethos JWT, a WPP-owned global consultancy.  

 

During that time, he was responsible for bringing in and leading some of the agency’s largest accounts, including Magna International, Harvard University, UNESCO, UNEP, and The Hospital for Sick Children, for which Wahn led the "Believe" campaign, raising a record-breaking $500 MM for the organization. Wahn also developed the strategy and led creative development for Plan International's "Because I am a Girl" campaign, which won multiple Golds at the Cassies awards for outstanding business results achieved through advertising.

 

Wahn then became co-founder and principal in L'Institut Idee, a laboratory and think tank for "Great Ideas", and President of creative agency Bleublancrouge Toronto. Wahn’s North American and global strategy clients include Marriott, Bausch + Lomb, Audi, Abbott Labs, AIMIA, Bombardier, Cadillac Fairview, The Red Cross, Plan International, Wendy’s, Humana, Live Nation and many more.

 

Wahn studied Social Anthropology at Harvard and received his executive MBA at Columbia University Business School. He is active on numerous boards and associations serving the interests of artists and youth. He is also a poet whose work has been published in literary journals such as The Paris Review.

 

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