Mentors & Mentees

Client Savant
Rahul Raj

Rahul Raj

Rahul enables challenger brands. He advises venture-funded startups to develop challenger brand strategies to successfully take on industry incumbents. Most notably, he helped transform ecobee from relative obscurity to the #2 thermostat brand in North America with only a $300k marketing budget. As a result, sales doubled every fiscal and ecobee's run rate accelerated to 1,000,000 thermostats a year.


Rahul is a serial innovator. As the Director of Sustainability + Merchandising Innovation at Walmart.com, he developed a refurbishing infrastructure for Walmart US Stores that helped turned costly customer returns into a lucrative revenue stream. For these efforts, he was honored with Walmart's Innovation Champion Award, a fellowship with the Aspen Institute and by GOOD magazine as 1 of 100 people pushing the world forward.

Rahul is a social entrepreneur. He founded and developed Meal Exchange, mobilizing students to achieve a more secure and sustainable food system on campuses and in communities across the country. The non-profit organization has since expanded across Canada, raised over $4M to feed those in need, and been recognized by TIME magazine as "revolutionary”. 

 

Rahul unites profit and purpose. He graduated from Wilfrid Laurier University with an Honours degree in business. Following graduation, he started his career in Brand Management at Procter & Gamble, followed by senior Brand roles at Ferrero, all while running Meal Exchange during the evenings and weekends. Ultimately he focused his career on uniting his passion for profit and purpose.

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