Mentors & Mentees

Client Agency Cross-Over
Karla Congson

Karla Congson

CEO collective.iq

Karla is CEO and co-founder of collectiveIQ, an open agency - from strategists to storytellers, designers to data scientists, we are comprised of over 200 of the top freelance professionals in Canada. We are rooted in the disciplines of strategy, design, data and marketing. Through immersive ideas and experiences, we transform the way brands communicate and how businesses are run. Our clients include leading Canadian and Global brands in professional services, CPG, retail, financial services, healthcare and wine.

 

Karla brings over two decades of marketing and strategy experience and her work has included business leadership and general management of top global and domestic brands, customer insights & analytics, brand strategy and integrated marketing.

In her previous role as Chief Marketing Officer at Dundee Corporation, Karla was responsible for driving customer experience, innovation and brand strategy. Karla has also held the roles of Executive Strategy Director & Managing Director at Mirum Agency, one of Canada’s largest digital marketing agencies and Executive Vice President at WPP/Young & Rubicam Canada, responsible for country leadership of the Ford of Canada business spanning multiple marketing agencies.

Prior to this Karla was the Vice-President Marketing at AIM Trimark. In this capacity she also led a significant global brand strategy initiative for Invesco, the parent brand for AIM Trimark.

Karla has also been responsible for the brand strategy and identity development of other significant Canadian brands like Canada Post, CIBC Wood Gundy, Empire Life, Homemakers Magazine and others.

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